The Rise of No & Low Alcohol Drinks in the UK: What It Means for Producers and Packaging

At Rawlings, we work closely with producers across the UK who are innovating in the no and low-alcohol space. As the category evolves, so does the need for premium, sustainable, and brand‑defining packaging that reflects the quality of modern no/low products.

Why No/Low Alcohol Drinks Are Growing So Fast

A Cultural Shift Toward Mindful Drinking

Many consumers are rethinking their relationship with alcohol. Health, wellbeing, and balance are now major priorities, especially among younger drinkers. Generation Z is drinking significantly less than previous generations and is drawn to brands that demonstrate authenticity, sustainability, and strong values.

This shift has created a powerful opportunity for producers and for brands that invest in high‑quality packaging that communicates trust and craftsmanship.

A mason jar drinking glass with a pineapple-based smoothie and striped straw on a blue background

Quality Expectations Have Never Been Higher

Early alcohol‑free drinks often lacked depth and flavour. Today, advanced production techniques like vacuum distillation and reverse osmosis have transformed the category, allowing producers to create complex, character‑driven no/low alcohol drinks.

As quality rises, so does the importance of packaging. Producers are increasingly choosing:

Premium glass bottles to elevate shelf presence
Sustainable packaging solutions to align with consumer values
Decorated and embossed bottles to reinforce brand identity
High‑performance closures that protect product integrity

Three handmade alcohol-free cocktails against a marble backdrop

Innovation Is Reshaping the Drinks Market

The no/low category has become a hub of creativity. Major global brands have expanded their alcohol‑free ranges, while independent producers are experimenting with new styles, ingredients, and formats.

This surge in innovation has normalised alcohol‑free choices and broadened consumer expectations. From 0.0% draught beer to refined de‑alcoholised wines and botanical spirits, the category is now a core part of the UK drinks landscape.

With more competition comes a greater need for distinctive, eye‑catching packaging that helps brands stand out both on‑shelf and online.

A bottle filler filling some non-alcoholic spirits bottles

How Rawlings Bristol Supports No/Low Alcohol Producers

We supply packaging solutions that help no/low alcohol brands thrive — from concept to commercial launch. Our expertise includes:

Glass bottles in a wide range of shapes, weights, and finishes
Sustainable packaging options, including recycled content and lightweight designs
Closures and capsules tailored to wines, beers, ciders, and spirits
Decorative services, including embossing, screen printing, and labelling
Brand and packaging consultancy to help producers bring new products to market

Whether you’re launching a new alcohol‑free range or scaling an existing one, we can help you create packaging that reflects your product’s quality and resonates with today’s consumers. Get in touch with the Rawlings team - we’d love to help bring your vision to life.