Why Is Packaging Important For A Brand?

Did you know that packaging can say a lot about your products?

For many consumers, packaging is the first interaction they will have with your brand. Getting it right could be a game changer for your business.

At Rawlings, we specialise in helping brands develop glass packaging that works for their products, from concept to shelf.

It is important to consider customer perceptions for a range of features of your packaging. 

Colour

Colour is important to brand recognition. Colour psychology tells us that colours can impact customer emotions and buying behaviour.

Coloured glass such as amber glass or green glass also offer benefits such as protecting product purity and conveying sustainable values.

Weight

Customers often associate heavier packaging with premium products.

However, lightweighting, meaning reducing the amount of material needed for the glass packaging, can offer environment benefits while keeping a premium look and quality. 

Size

Tall, slim designs convey elegance, while shorter, wider bottles or jars are functional and accessible.

When choosing the size of your packaging, target market, product positioning, and perceived value should be considered alongside functionality.

Sustainability

Glass is one of the most sustainable forms of packaging, as it can be endlessly recycled without losing quality.

Studies show that customers trust glass packaging.

They associate it with environmental and health benefits, such as reduced exposure to microplastics, purity, and waste reduction.

Bespoke Packaging

Customising your packaging can reflect brand identity and help you stand out on the shelf.

At Rawlings, we specialise in helping brands develop bespoke glass packaging.

Our dedicated account managers guide you through each stage, from concept, design development, and sample testing, through to delivery.

Labels

Label and logo design are key elements of your packaging. 

Getting the design process started early can save time and make operations smoother for future product launches.

At Rawlings, we consider how labels will interact with the glass container itself and advise on a range of materials and print processes.

Whether you need wholesale glass jars and bottles or bespoke containers, we provide tailored packaging solutions, at competitive prices. With stock ready for dispatch from our UK warehouse, and dedicated account managers who understand the industry.

Check out our range of glass packaging.

Need advice? Get in touch today.